Learn Graphic Design
By mastering design principles, colour theory, and typography, you can build create high-quality visuals. Below is a 100% free curriculum to jumpstart your creativity.
Module 01 — Introduction to Graphic Design
What is Graphic Design?
Explore how graphic design is applicable today, and how it serves a purpose in business and everyday living.
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The Evolution of Graphic Design
Learn the history and the impact of design throughout the ages.
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The Key Areas of Design
Understand the role of a graphic designer in various industries, including print, digital, branding, web, UI/UX platforms and more.
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Gestalt Design Principles
Balance: Symmetry, asymmetry, and radial balance
Contrast: How to create distinction and visual interest
White Space: Importance of negative space in design
Alignment: Organising elements for harmony
Proximity: Grouping related items together
Repetition: Creating consistency and structure
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Module 02 — The Fundamentals of Typography
Understanding Typefaces
Learn the distinction and different uses of serif, sans-serif, display, and decorative typefaces.
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The Anatomy of Type
Understand how each letterform is different, and learn the rules of baseline, x-height, ascenders, descenders and so forth.
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Type Families & Font Pairings
Every typeface has a personality and there are certain font pairings that work more cohesively.
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Typographic Formatting
When text is used within a layout there are particular rules that they need to adhere to for legibility. Learn key terms like leading, tracking, kerning, line spacing and more.
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Typographic Hierarchy
Discover the importance of hierarchy on a body of text’s readability and legibility.
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Module 03 — Learning Graphic Design Software
Adobe Photoshop Basics
- Introduction to Photoshop’s workspace and tools
- Working with layers, layer masks, and blending modes
- Basic photo editing: crop, retouch, colour correction, and filters
- Creating and manipulating text, shapes, and vector paths
- Exporting images for print and web
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Adobe Illustrator Basics
- Introduction to Illustrator’s workspace and tools
- Working with vector graphics and paths
- Creating shapes, logos, and icons using the pen tool
- Understanding the importance of resolution (vector vs raster)
- Working with typography in Illustrator for logo design
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Adobe InDesign Basics
- Introduction to InDesign for layout design
- Creating multi-page documents: brochures, magazines, and books
- Using master pages and grids for consistent layouts
- Working with typography and text formatting
- Exporting for print and digital formats (PDF, EPUB)
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Other Design Tools
- Figma or Sketch for UI/UX design
- Canva for beginner-friendly design (especially for social media)
- Affinity Designer and CorelDRAW as alternatives to Adobe tools
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Module 04 — Colour Theory and Visual Communication
Understanding Colour
- The colour wheel: Primary, secondary, and tertiary colours
- Colour harmony: Complementary, analogous, and triadic colour schemes
- Warm vs. cool colours and their psychological impact
- Colour psychology: How colours affect perception and emotion
- RGB (for screens) vs. CMYK (for print) colour models
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Creating A Colour Palette
- Choosing effective colour combinations for a project
- Using tools like Adobe Colour, Coolors, and Paletton for palette creation
- Understanding and using gradients and color modes
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Visual Hierarchy
- Organising design elements to guide the viewer’s eye
- Using size, colour, contrast, and typography to create emphasis
- The importance of visual flow in layout design
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Ready to play, create and share stories together?
From marketing to printed and digital design, we provide various services that can help your business succeed.
Mai Kalau 